What is Microsoft Dynamics?
Ed Wright, Technical Director, Fabric
If you’re looking for a CRM provider or software for your business, you’ll probably have heard of Microsoft Dynamics. The numerous Microsoft products and platforms can be tricky to keep up to date with, as new versions are constantly released. We’re here to help – in this blog, our Technical Director Ed discusses what Microsoft Dynamics is and how it can help your business.
What is Microsoft Dynamics?
Dynamics 365 is a cloud-based customer relationship management (CRM) software made by Microsoft, helping organisations to better manage their customer database. Microsoft Dynamics can help businesses generate new leads, engage with existing customers and handle customer service effectively. The Dynamics software allows you to easily contact customers, track interactions and personalise a user’s journey.
Dynamics 365 gives businesses the opportunity to use predictive, AI-driven insights to make better decisions.
Dynamics contains a suite of applications that fall within the Microsoft product stack. These applications can be adopted as one or as a package that works together to deliver a seamless CRM software solution for managing your business.
Dynamics CRM vs Dynamics 365 – what’s the difference?
Dynamics 365 replaced Dynamics CRM in 2016. Dynamics 365 combines CRM (customer relationship management) with ERP (enterprise resource planning), whereas previous versions separated the external CRM from the internal ERP. Dynamics 365 incorporates suites from previous cloud-based Microsoft tools, including Dynamics AX and Dynamics Nav.
What services, apps and features are available in Dynamics 365?
Dynamics 365 CRM software can be broken down into the following core applications:
Dynamics 365 for Sales – lead generation, lead scoring, lead qualification, pipeline management
Dynamics 365 for Customer Services – manage and track customer issues, answer customer queries, chatbots
Dynamics 365 for Field Service – manage orders, scheduling, resources, store documents/training materials
Dynamics 365 for Human Resources – track employee training, create employee profiles, provide team performance reports
Dynamics 365 for Finance – manage profits and cash flows in multiple legal entities and currencies
Dynamics 365 for Supply Chain Management – warehouse management, productions performance, streamline procurement
Dynamics 365 for Marketing – align Sales & Marketing, nurture leads into customers, create and plan campaigns, deliver personalised customer journeys
Business Central – improve forecasting, prioritise sales leads, deliver projects on time
How can Microsoft Dynamics help businesses?
- Flexibility – The Dynamics 365 application structure is delivered via independently purchased modules. Organisations can choose the apps they need without paying license costs for the apps they won’t use. This allows businesses to build a specific, targeted CRM solution that meets their requirements. Along with the suite of Dynamics applications, you can also take advantage of extensions and plug-ins that have been approved by Microsoft to enhance your CRM solution further. Dynamics 365 CRM software is hosted within the Microsoft Cloud, meaning access to users and their various endpoints are available from any location, any time of day or night.
- Productivity – Business processes are managed through the Dynamics 365 apps within a single system, centralising all of your data within a single system. By providing users access to information in a single location brings great value and allows your users to work more effectively. Storing your applications and data in a single location also minimises data entry and integration with 3rd party solutions. The Dynamics 365 apps also utilise automation features to improve productivity by reducing repetitive and time-consuming manual operations.
- Intelligence & reporting – By converging your core business processes into one system, you gain insight into your business through enhanced reporting and analytics. You can use Power Bi to gain these insights within one application via the Power Bi Interface. Data from across your entire Microsoft product stack can be incorporated into a single reporting solution, allowing you to gain the advantage of concise visual data to make predictions about future activities.
- Improved efficiency and connectivity – With Dynamics, your teams can access the tools for their job within a single unified application, eliminating any inefficiencies of working across multiple applications and data sources. Tools like Microsoft Flow can create workflows and automate processes to improve efficiency further. Not only do the Dynamics 365 applications work seamlessly together, but this integration also extends further to other Microsoft 365 applications including Microsoft Teams and Business voice.
How to migrate to Microsoft Dynamics from another CRM
At Fabric, we understand the importance of getting to know you and your business from the start. While the suite of Dynamics 365 applications allows us to bring real value to your organisation, we won’t realise their full potential without first understanding the challenges you are facing as a business and what your future vision is.
We want to build a long-lasting partnership with you, so we endeavour to understand your requirements through interactive workshops before presenting a detailed functional scope, in a language that you can understand. We will also provide a visual demonstration of some of the core functionality that would form part of your solution. We do all of this before presenting any costs for delivering the solution.
How much does Microsoft Dynamics cost?
Dynamics 365 licensing starts from as little as £37 per month, but each business is unique, and the total cost will depend on how many apps, users and licenses you want to purchase. For more information, Microsoft have a Dynamics 365 licensing price guide.
Microsoft Dynamics 365 incorporates a variety of applications and it is designed so the apps can be easily and independently deployed. We don’t want to suggest a specific app to your business if it isn’t the right fit.
Get in touch with us for a more accurate Dynamics 365 quote, based on your business requirements.