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Microsoft Dynamics for Marketing
The constant search for new customers requires ever-smarter ways of marketing to them. But the fact is that you can only operate as intelligently as the systems you rely on. Microsoft Dynamics 365 for Marketing is the industry-leader at helping organisations transform prospects into business relationships. It’s a marketing automation platform that makes it easy to create and execute successful campaigns and customer experiences.
An integrated view of your customer
Sales and marketing have forever been inextricably linked, but often these different arms of the business have worked to their own processes using separate systems. Dynamics 365 for Marketing can seamlessly integrate with Dynamics 365 for Sales to enable these disciplines to operate in sync. The result is a unified customer view and the shared insight needed to deliver more personalised, effective marketing.
Why choose Microsoft Dynamics for Marketing?
Microsoft Dynamics Marketing provides all the tools you need to make your marketing interactions personal. Create customer journeys that are built around bespoke flows then assigns these to your different customer segments.
You can then track your prospects through their journey. As they move along the sales funnel, set points at which to pass them on to the sales team.
Other benefits include:
- Create multi-channel campaigns - Microsoft Dynamics Marketing automation makes it easy to deliver more effective multi-channel marketing activity. With a suite of design tools and templates you can create everything from personalised campaign emails, landing pages, SMS, social media posts and data capture forms.
- Tap into marketing insights - Every piece of marketing activity across every campaign can be analysed and measured for success. Advanced analytics tools collate all your campaign data and translate it into actionable insights that informs your future marketing strategy. Dynamics 365 for Marketing also comes with Dynamics 365 for Customer Insights. This business intelligence service paints a detailed picture of their customers using data visualization tools. This all helps you make smarter marketing decisions.
- Effortless event management - If you want to host conferences or seminars as part of your marketing strategy, Microsoft Dynamics Marketing has an events management feature that helps you do it. It includes all the functionality needed to organise an event, from registration and scheduling to attendance tracking.
- Adapt and innovate with ease - When things change, Microsoft Dynamics 365 for Marketing can change too. It’s simple to build and deploy web pages and mobile apps without the need for coding skills. And with the solution being housed on the Microsoft cloud platform, you don’t have to worry about security or the cost of operating a global infrastructure.
With Microsoft Dynamics 365 for Marketing, how you deliver sales-ready leads into your business will never be the same again.
At Fabric IT we know what it takes to give your marketing function an advantage over the competition, and we’ll provide a solution that’s configured to help you make smarter decisions and maximise your marketing ROI.
Call us on 01625 443 110
We're a Microsoft Gold Partner and the Fabric team has optimised the effectiveness of Dynamics 365 for hundreds of businesses around the U.K. Let's talk about how we can make it work for you.
