For Marketing

Microsoft Dynamics 365 for Marketing

Deliver better experiences

You need a proven system for improving your sales and marketing results. Fabric and Microsoft Dynamics 365 for Marketing can help you deliver more successful campaigns and customer experiences.

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What is Dynamics 365 for Marketing?

Dynamics 365 for Marketing unifies CRM and ERP into a complete solution for delivering compelling, personalised customer experiences. You can offer a seamless customer journey across marketing and sales, gathering deep insights from every customer interaction to build stronger campaigns and relationships and drive your business forward.

Why Dynamics 365 for Marketing?

If you’re looking to enhance your business processes with a platform that allows for rapid growth, Dynamics 365 is the solution for you. Marketing campaigns can get out of control fast – with Dynamics you’ll always have control and insight into key processes.

Create a seamless journey

Successful marketing campaigns take customers on a smooth journey from first engagement to the first of many sales. The journey is easier when you have a clear view of customer needs, can deliver personalised customer experiences, and have a joined-up approach to sales and marketing. Dynamics 365 for Marketing is the most efficient way to achieve all three. Fabric can help you get the most from Dynamics 365, with a solution fully configured to support your business goals.

  • A 360° view of customers - Connect data on interactions and more, to see a unified view of customers across sales and marketing. You have the insight to deliver more personalised, effective marketing.
  • Grow your business - Dynamics 365 gives you the tools to align sales and marketing, sell faster, measure marketing ROI, and extract more customer value. Fabric gets you up and running fast.
  • Connect the dots - When you know about all interactions a customer has had with your marketing and sales teams, customers can take a seamless and satisfying journey from one to the other.
  • Data when you want it – provide users with the ability to view “at a glance” statistics and information that will help them push campaigns harder in the right areas
  • See opportunities – By using Dynamics 365 you will see that there are key areas you may not have before. Pushing new opportunities could maximise your campaign potential
  • Review your campaigns – conducting an autopsy of success and failure is the best way of growing your business. Seeing this information after campaigns have finished will allow for improvements in the future.

Dynamics 365 for Marketing Capabilities

  • Horizontal Arrow pointing right Nurture Leads

    Attract the right prospects by running targeted, marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, LinkedIn integration, and other custom channels.

    Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Flow to streamline content approvals and easily integrate with third-party content management systems.

    Personalise customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.

    Run business unit level marketing with reusable shared campaign content and custom audience targeting.

    Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue logistics management capabilities—including integration with ON24 and other webinar providers.

  • Horizontal Arrow pointing right Align sales and marketing

    Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.

    Identify, target, and close top accounts with personalised, account-based content and nurture activities.

    Track and prioritise leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

    Increase productivity with marketing automation features such as pre-made workflows to automatically hand off promising leads and drive follow-ups.

    Boost productivity and simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.

  • Horizontal Arrow pointing right Make informed decisions

    Improve marketing ROI with prebuilt dashboards and marketing analysers—or build your own custom dashboards.

    Target the right audience and focus on the highest-priority leads with Dynamics 365 Customer Insights, AI-driven segmentation boost, multiple lead scoring models, and smart scheduling to help you reach out at the right times.

    Personalise the buyer experience based on A/B testing for emails and interaction insights.

    Better understand customer needs using online surveys with Microsoft Forms Pro integration.

  • Horizontal Arrow pointing right Innovate with an adaptable platform

    Adapt Marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.

    Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes with either built-in workflows or create new Microsoft Flow workflows.

    Enhance marketing campaigns and inform target segments with the customer journey and segment APIs.

    Reduce operating costs and scale your operation worldwide with a secure global infrastructure of data centers.

Features of Dynamics 365 for Marketing

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We're a Microsoft Gold Partner and the Fabric team has optimised the effectiveness of Dynamics 365 for hundreds of businesses around the U.K. Let's talk about how we can make it work for you.