Solutions

Microsoft Dynamics 365 vs Oracle

Oracle is the world’s third largest software company. Microsoft is number one. So when it comes to choosing a customer relationship management solution for your business, Microsoft Dynamics 365 and Oracle’s CRM are likely to be two of the leading candidates. Here’s a quick guide to how the two compare.

Apart from being produced by vast US-based corporations, both are modular – comprising sets of apps that can be put together in different ways to create a customised solution appropriate for the businsess. The Microsoft naming convention for apps is “Microsoft Dynamics 365 for xxx” whereas Oracle use “Cloud” as in “Marketing Cloud”.

Oracle strengths and weaknesses

Oracle say that one of their great strengths is the ease with which the various modules (i.e. clouds) can be easily integrated into one easy to use system. Also many of the processes, such as generating purchase orders, can be automated. On the downside, some reviewers find that the Oracle interface is less user-friendly and trickier to navigate than Dynamics. There's a steep learning curve, especially for companies not already using Oracle software. Oracle customer support also receives criticism.

Why we recommend Dynamics 365

At Fabric we are a Microsoft Gold Partner, having successfully implemented Dynamics 365 for hundreds of different businesses. It too offers many automated tasks and easy integration of your chosen apps.

But perhaps its biggest advantages are simple and seamless integration with the other Microsoft products most companies are already using, including Office 365 applications such as Word. PowerPoint, Excel and Outlook. It simply feels more natural to staff who are already Office users - and ease of adoption saves money and builds productivity.

Contact the Fabric team for full details of how Dynamics 365 can transform your customer relations.